Case Study: Red Gold achieves 2X sales lift with SmashBrand packaging design

Red Gold boosts sales 2X in 90 days with SmashBrand

Red Gold, a leading canned tomato producer, faced the challenge of limited shelf visibility and stagnant sales for its 10 oz. diced tomatoes and green chilies product line. Their traditional branding and broad target audience prevented them from breaking through in a competitive market and connecting with a key demographic. To address this, they engaged the packaging design agency SmashBrand for a complete packaging renovation.

SmashBrand developed a new strategy focused on targeting millennial moms by creating a distinct sub-brand that leveraged their preferences for convenience and memorable food experiences. The agency provided a full suite of services including positioning, brand language, and new packaging design. This solution resulted in a 15-point increase in purchase intent among the target audience. Most notably, Red Gold saw a 2x increase in sales for the product line within just three months of the new design's launch.

Red Gold