Case Study: Promescent achieves a 17% sales increase with SmashBrand packaging design

Promescent boosts sales 17% with SmashBrand

Promescent, a leader in men's sexual wellness products, faced a challenge where its primary product's packaging failed to stand out on retail shelves and clearly communicate its benefits after expanding from direct-to-consumer to retail channels. To address this, they engaged the design firm SmashBrand for a comprehensive packaging redesign and strategic repositioning.

SmashBrand implemented a data-driven solution that included consumer testing and a new "Become a better lover" positioning. The redesigned packaging improved shelf visibility and more effectively conveyed the product's clinically proven efficacy and premium quality. This strategy resulted in a 12-point increase in purchase intent and drove a 17% sales increase for Promescent across both online and retail channels.

Promescent