Case Study: Ollie achieves a 19-point lift in purchase intent with SmashBrand packaging design

Ollie boosts purchase intent by 19 points with SmashBrand

Ollie, a direct-to-consumer pet food brand, sought to expand into retail but found its original packaging lacked shelf impact and failed to communicate its premium positioning. The company engaged SmashBrand to leverage its data-driven packaging design service to overcome this challenge and compete effectively against established brands.

SmashBrand conducted extensive market research with over 3,300 consumers to inform a complete packaging redesign. The new design optimized messaging and layout, which resulted in a 19-point increase in purchase intent. This enhanced performance secured Ollie nationwide distribution with Petco, where it now outperforms the previous category leader.

Ollie