Case Study: Kalera Achieves 50%+ Growth in Premium Produce with SmashBrand Packaging Design

Kalera drives 50%+ growth with SmashBrand

Kalera, a vertical farming company, faced the challenge of translating its innovative technology into a compelling consumer message on its lettuce packaging. Their original design emphasized sustainability but failed to connect with shoppers' primary concerns. They engaged the vendor SmashBrand for a packaging design and repositioning service to better communicate their value.

SmashBrand conducted extensive research and reimagined the packaging to lead with the "World's Cleanest Lettuce" positioning. This solution directly addressed key consumer drivers like cleanliness and quality. The results for Kalera were significant, including a 25% expansion in retail distribution, category-leading velocity, and a more than 50% increase in purchase preference versus category leaders.

Kalera