Case Study: Fresh Scents expands into mass retail with SmashBrand packaging design

Fresh Scents boosts packaging performance by 10 points with SmashBrand

Fresh Scents, a best-selling fragrance sachet brand, sought to expand from boutique into mass retail channels. Their challenge was that the original packaging lacked clear messaging and brand cohesion, creating barriers to broader consumer adoption. The vendor, SmashBrand, was engaged to renovate the packaging design to overcome these obstacles.

SmashBrand revamped the packaging to enhance shelf presence, improve shopability, and better cue the product's fragrance. The new design significantly outperformed the original, increasing purchase intent by 10 points for the main line and 14 points for the Small Spaces line. This measurable success solved key purchase driver gaps and positioned Fresh Scents for successful mass retail expansion.

Fresh Scents