Case Study: Four Feathers launches premium wine brand Everie with SmashBrand

Four Feathers boosts purchase preference 39PT with SmashBrand

The customer, Four Feathers, an established winemaker, lacked a consumer-facing brand for its wine despite having the sourcing and scale to produce it. Their challenge was to launch a new premium boxed wine brand into a competitive market from a blank slate, with no existing equity. They engaged the vendor, SmashBrand, which provided a comprehensive service including brand positioning, naming, and packaging design.

SmashBrand developed the full brand identity for "Everie," creating a packaging system designed to convey taste and sophistication while grounding it in the maker's vine-to-glass story. Every decision was tested with real shoppers, leading to a final design that achieved the highest purchase intent of any concept tested. The solution delivered a significant measurable impact, leading its competitive field on taste perception and earning a 39-point purchase preference score.

Four Feathers