Case Study: Earthkind achieves a 35PT purchase intent lift with SmashBrand packaging design

Earthkind boosts purchase intent by 35PT with SmashBrand

Earthkind, a mission-led pest control brand, faced a challenge with its original packaging, which lacked cohesion across its portfolio and missed key efficacy cues needed for retail shelf authority. To address this, they partnered with the design agency SmashBrand, which leveraged its expertise in brand design, packaging design, and consumer testing.

SmashBrand implemented a strategic redesign for Earthkind's hero SKU, refining the packaging with a clearer hierarchy and stronger cues of effectiveness to build instant belief and retail confidence. The results were significant, with the new design delivering a nearly 3x lift, translating to a 35-point increase in purchase intent during consumer testing.

Earthkind