Case Study: Earth Breeze achieves a 13-point purchase intent lift with SmashBrand packaging design

Earth Breeze boosts purchase intent by 13 points with SmashBrand

Earth Breeze, a pioneer in eco-friendly laundry sheets, partnered with the design firm SmashBrand to translate its e-commerce success into brick-and-mortar retail performance. Their challenge was to stand out on crowded store shelves against established competitors and convince mainstream shoppers of both the cleaning efficacy and environmental benefits of their product.

SmashBrand implemented a data-driven packaging redesign process that balanced efficacy and sustainability messaging. The solution resulted in a 13-point increase in purchase intent and outperformed long-standing category leaders. Following the successful launch in Walmart, SmashBrand helped Earth Breeze achieve above-category average sales performance, quickly gaining traction with mainstream shoppers.

Earth Breeze