Case Study: Born Simple boosts purchase intent by 14 points with SmashBrand packaging redesign

Born Simple boosts purchase intent by 14PT with SmashBrand

Born Simple, a clean-label food brand, faced a challenge connecting with shoppers on crowded retail shelves. Their packaging lacked craveability and clear health cues, making it difficult to compete against larger comfort food brands. They engaged the branding firm SmashBrand for a strategic repositioning and packaging redesign initiative to improve their retail performance.

SmashBrand implemented a new packaging system that introduced stronger visual appetite cues and a clearer brand story to enhance flavor appeal and brand credibility. The redesign resulted in a significant 14-point lift in purchase intent, outperforming both the original design and leading competitors. This successful repositioning helped drive adoption for Born Simple in major retailers like Walmart.

Born Simple