Case Study: Aspire Energy achieves a 13-point lift in purchase intent with SmashBrand packaging design

Aspire Energy lifts purchase intent by 13 points with SmashBrand

Aspire Energy, a fast-growing energy drink brand, faced a challenge with packaging that failed to communicate its unique value proposition and product benefits, limiting its impact on the shelf. To better resonate with its target female demographic and sustain its growth, the company engaged the vendor SmashBrand for a packaging redesign and refresh.

SmashBrand implemented a data-driven approach that included competitive audits, brand positioning, and packaging design. This solution resulted in a 13-point lift in purchase intent, which enabled Aspire Energy to secure new distribution in major retailers like Walmart and drove double-digit sales gains. The refreshed packaging successfully increased trial and strengthened brand loyalty.

Aspire Energy