Case Study: Keller Williams Realty achieves 13 transactions and targeted seller leads with SmartZip

Keller Williams - Customer Case Study

Steve and Leslie Kunkel are a long‑time Keller Williams team in Atlanta with decades of local real estate experience who wanted to expand their brand beyond a recognizable 90‑home neighborhood and more effectively target homeowners ready to sell. Facing a large 2,603‑home territory, their challenge was to increase meaningful connections and listings without relying on door‑knocking or inefficient outreach.

They implemented SmartTargeting (SmartZip) — using phone appends, targeted branded mailers, a Preemptive Outreach letter, and focused calling of their top 20% prospects — and integrated the tool into monthly nurturing campaigns. The result: 13 transactions attributed to SmartTargeting, a listing closed without a face‑to‑face meeting, a double‑ended sale/buy opportunity that generated referrals, and a more efficient, scalable marketing process.

Keller Williams Realty

Leslie Kunkel

Keller Williams