SmartZip
14 Case Studies
A SmartZip Case Study
Bev Blume, a Keller Williams agent in Portland, OR, had stopped geographic farming after spending too much for too little return. Her business coach recommended SmartTargeting to capitalize on Bev’s proactive outreach with a narrower seller focus and automated touches.
After signing up, Bev used the SmartTargeting dashboard daily to monitor responses and optimize campaigns; in three months she generated 73 inbound responses (over 11% of her territory) and converted that activity into three listings and two buyer leads — with the listings valued at more than twice the local median home price.
Bev Blume
Agent