Case Study: Keller Williams Realty’s Maggie Shapiro achieves two closed deals and 11.89% response rate with SmartZip’s SmartTargeting

Keller Williams - Customer Case Study

Maggie Shapiro, a 17-year veteran at Keller Williams in Long Beach, CA, needed to shift from buyer-focused work to a sustainable listing business while juggling all marketing and client relationships as a single agent. Facing a low-turnover, high-priced market and costly lead purchases, she needed a way to target the homeowners most likely to sell and work fewer hours without sacrificing growth.

By adopting SmartTargeting’s predictive farming and automated marketing—plus its follow-up recommendations—Maggie was able to focus her efforts, leverage community events and targeted mailings, and let the system handle much of the outreach. The program delivered an 11.89% response rate, produced two closed deals in her second year, and has more than paid for itself each year while setting her up for continued listing growth.

Keller Williams Realty

Maggie Shapiro

Keller Williams Realty