Case Study: Keller Williams Realty (Team Manzon) achieves more local listings and automated targeted marketing with SmartZip

Keller Williams - Customer Case Study

Anthony Manzon, CEO of Team Manzon at Keller Williams in Chula Vista, faced the challenge of scaling a fast-growing real estate business more efficiently: he wanted a time‑effective way to get in front of homeowners most likely to sell rather than spending resources on broad, manual marketing. Despite early success as a top producer, he needed a smarter, more targeted approach to grow his listing pipeline.

He adopted SmartTargeting’s predictive analytics and automated one‑to‑one marketing to focus on the Top 20% of likely sellers, combining targeted mailers, handwritten follow‑ups and warm door‑knocking. The focused strategy cut marketing waste, boosted Team Manzon’s brand presence, and produced measurable results—two in‑territory listings in year one and three in year two, with continued growth expected.

Keller Williams Realty

Anthony Manzon

Realtor,Chief Executive Officer