Case Study: Coldwell Banker agent achieves $4.2M in four months and 300% income growth with SmartZip

Increased income 300% in three years

Maddy Mattson, a Coldwell Banker listing agent in Old Lyme, CT’s affluent waterfront market, had nearly 20 years of experience but was frustrated by broad, low-yield prospecting—especially in gated communities where door-knocking isn’t possible. She needed a way to identify and engage high-propensity seller prospects and increase lead quality and income.

She implemented SmartTargeting (SmartZip) automated, hyper-local mail campaigns featuring local listing photos and branded offer URLs, then followed up personally by email and phone. The targeted, customized approach produced $4.2M in combined sales in the first four months, helped her reach homeowners who won’t accept door knocks, and contributed to a 300% income increase over three years, with ongoing account management support.

Coldwell Banker

Maddy Mattson

Agent