Case Study: The Loken Group achieves 748% ROI and 29 closings with SmartZip's SmartTargeting

Has had an amazing 748% ROI from SmartTargeting, accounting for 29 closings in 2016

The Loken Group, a Keller Williams team in Houston founded by Lance and Karina Loken, needed a scalable, tech-enabled way to build listings and convert long‑lead homeowners into clients. With a businesslike structure and an emphasis on leveraging technology, their challenge was identifying the right prospects and maintaining relentless follow‑up to turn leads into transactions.

They implemented SmartZip’s SmartTargeting alongside a dedicated Inside Sales Agent and a multi‑channel marketing program (direct mail, digital ads, branded lead‑capture sites, email nurture and proactive door‑knocking). The approach delivered strong results: SmartTargeting became their #1 online lead source, driving 29 closings in 2016 and a 748% ROI, while creating a repeatable system for ongoing growth.

The Loken Group

Lance Loken

The Loken Group