Case Study: ERA Matilla Realty doubles income and closes 72 transactions in 2 years with SmartZip

ERA Matilla Realty - Customer Case Study

Tom Corte and Dana Wright, broker associates at ERA Matilla Realty in Playa Del Rey, were spending heavy time and resources farming a large territory but weren’t seeing enough business to justify the investment. Needing a more strategic approach, they adopted SmartTargeting to focus their efforts on the homeowners most likely to respond.

They used SmartTargeting to build a top‑prospect list and combined it with a door‑knock “Columbo” approach—leaving valuable offers (hazardous waste pickup, neighborhood watch info, property tax services) and selective flags to spark curiosity. The targeted campaign doubled their income, drastically reduced operating costs, closed 72 transactions in two years, achieved a 4.5% direct‑mail response rate, and continues to grow their pipeline.

ERA Matilla Realty

Tom Corte

Broker Associates