SmartZip
14 Case Studies
A SmartZip Case Study
Kat Barry, a 13-year Compass broker in Chicago, needed a way to narrow her focus and consistently prospect within a large and diverse market. Her challenge was maximizing proactive outreach and follow-up so she could target the right homeowners in her farm area without letting opportunities slip through the cracks.
By using SmartTargeting and the Checkin app — a predictive CRM with reminders and mobile follow-up tools — Kat streamlined targeted outreach, drip campaigns and timely touchpoints for absentee owners. The result: greater efficiency, consistent top-of-mind branding and four closed listings in her first year as a SmartTargeting client.
Kat Barry
Compass Real Estate