Case Study: Century 21 Beggins Enterprises achieves 300+ seller responses and 12+ listings with SmartZip SmartTargeting

Century 21 Beggins Enterprises - Customer Case Study

Jim Beggins, partner at Century 21 Beggins Enterprises in St. Petersburg, FL, is a 40‑year industry veteran overseeing 350 agents who needed a more efficient way to generate listings than traditional door‑to‑door farming. Facing time‑consuming manual prospecting and a desire to monitor agent farming success, he piloted SmartTargeting to automate analytics and focus agents on high‑probability seller leads.

Jim purchased SmartTargeting territories and resells them to agents, combining small 200‑home farms with vetted seller lists, branded lead‑capture pages, and his monthly Property Wizard mailer. The program has produced more than 300 lead responses, six agents using the platform, and 12+ listings among three long‑term users, while giving the broker a measurable model to track agent performance.

Century 21 Beggins Enterprises

Jim Beggins

CEO