Case Study: Century 21 Beggins Enterprises achieves 10 listings in year one and time-saving automated marketing with SmartZip

Barbara got ten listings in her first year, all of which sold

Barbara Carter, a Century 21 agent in New Paltz, NY, needed a better way to farm her local market without sacrificing the five-star client service that earned her the 2015 Quality Service Pinnacle Producer Award. Before using SmartTargeting she spent hours preparing and sending mailers herself, which ate into the time she wanted to spend building client relationships.

By adopting SmartTargeting’s automated mailer and online-ad platform, Barbara could quickly select templates while the system identified recipients, scheduled mailings, and sent reminders—saving time and money and improving her marketing consistency. The result: she closed 10 listings in her first year with the program and strengthened her local presence and referral pipeline.

Century 21 Beggins Enterprises

Barbara Carter

Realtor