Case Study: MG Residential achieves 10 listings per year (32 total) with SmartZip SmartTargeting

32 total listings since signing up with SmartTargeting

Kymber Menkiti, President of Sales for MG Residential at Keller Williams Capital Properties in Washington, DC, needed a more focused way to scale her team’s proven hyper-local farming. Her challenge was identifying homeowners likely to sell in the next 6–12 months and turning those predictions into organized, actionable outreach across an expanding farm area.

By adopting SmartTargeting’s predictive analytics, targeted lists and automated marketing, Kymber’s team sharpened prospecting, tested proven creative, and centralized lead management. The approach delivered a 13.9% response rate on automated campaigns, produced 8 listings in year three and 32 total listings since signing up (roughly 10 listings per year attributed to the program), while expanding their reach and tightening follow-up efforts.

MG Residential

Kymber Menkiti

President of Sales