Case Study: Better Homes and Gardens Real Estate Fine Living achieves 17 closed listings in year two with SmartZip

17 closed listings in her second year using SmartTargeting

Dana Hall-Bradley, a long-time Realtor/Owner with Better Homes and Gardens Real Estate Fine Living in Celebration, FL, needed a better way to reach homeowners before they decided to list. Farming her neighborhood with postcards, expired listings and property management leads left gaps—especially in a luxury market with many absentee owners—so she sought a solution to increase brand recognition and pinpoint the homeowners most likely to sell.

By adopting SmartTargeting’s seller-prediction tools, automated mailers, Checkin app, CRM import and BrandBooster ads, Dana focused outreach on top-ranked prospects, launched landing pages and drip campaigns, and followed up proactively. The results: 17 closed listings in her second year (up from 4), an 8.6% response rate to automated marketing, the need to hire an assistant, and several high-value sales that more than covered the program cost.

Better Homes and Gardens Real Estate Fine Living

Dana Hall-Bradley

Realtor/Owner