Case Study: Volkswagen achieves 62% engagement and 27% click-through rate to drive qualified leads with Smartzer

Volkswagen - Customer Case Study

Volkswagen needed a way to help customers easily discover features of the new Golf R and convert interest into test-drive bookings. They partnered with Smartzer and used Smartzer’s interactive video platform (Smartzer Player) to make the Golf R video shoppable and linkable from social channels.

Smartzer implemented an interactive video integrated with Instagram Stories and In‑Feed Ads that let viewers explore features and book test drives directly. The campaign delivered a 62% engagement rate and a 27% click-through rate, driving highly qualified leads to Volkswagen’s website.

Volkswagen