Case Study: Valentino achieves 24% campaign CTR and 50% engagement with Smartzer

Valentino - Customer Case Study

Valentino faced the challenge of better engaging customers online and making its latest collection directly shoppable across international markets. Valentino partnered with Smartzer to create a fully integrated shoppable video experience, using Smartzer’s interactive video technology—including a live product API feed, onsite quick‑buy functionality and GeoLocating—to deliver personalized, localized content for each market.

Smartzer implemented a customized, cross‑platform solution embedded on Valentino.com and amplified across social channels and the Valentino app, allowing viewers to browse and add items to cart directly from the video. The campaign drove a 24% CTR, a 50% overall engagement rate and a 60% average engagement rate on Instagram, demonstrating Smartzer’s measurable impact on discovery, engagement and conversions.

Valentino