Case Study: UGG achieves 3X higher CTR with Smartzer shoppable video ads

UGG - Customer Case Study

UGG wanted to move beyond a standard programmatic video ad campaign that only featured a simple banner click-through to their homepage. They partnered with Smartzer to transform their standard videos into an interactive, shoppable experience for viewers.

Using Smartzer's platform, UGG converted their videos with an interactive overlay featuring clickable hotspots. This allowed users to view product details without leaving the ad. The campaign achieved a click-through rate that was over 3 times higher than other interactive ad formats, driving more qualified traffic to UGG's e-commerce site from 2.5 million impressions.

UGG