Case Study: The Tourism Authority of Thailand drives interactive engagement with Smartzer Interactive Video

The Tourism Authority of Thailand - Customer Case Study

The Tourism Authority of Thailand had created a beautiful destination film but faced the challenge that viewers could not easily identify or get more information about the specific places, hotels, and services featured within the video. To address this, they partnered with Smartzer and utilized its shoppable video software to make the content interactive.

Smartzer transformed the video by adding interactive hotspots and a carousel for every featured item, allowing viewers to click for details and calls to action. This solution delivered an exceptionally high engagement rate of 39.7% and a 24.2% click-through rate to the offers, significantly outperforming benchmarks for non-interactive video.

The Tourism Authority of Thailand