Case Study: Super-Pharm drives new customer engagement with Smartzer live shopping

Super Pharm - Customer Case Study

Super-Pharm, a multinational pharmacy chain, sought to enhance its growing e-commerce platform and provide a more innovative and engaging digital experience for its online customers. The company turned to the interactive video platform Smartzer to implement live shopping, aiming to drive new traffic and interact with its customer base in a new way.

Smartzer implemented a regular series of interactive live shopping events on the Super-Pharm site, featuring various product categories and enabling viewers to click to shop and engage with hosts. This solution was highly successful, attracting an audience where up to 60% were new customers to the e-commerce store and achieving a 27% engagement rate, effectively driving new traffic and customer interaction.

Super Pharm