Case Study: SimplyBe achieves a rapid shoppable-runway launch and boosted customer engagement with Smartzer

Simply Be - Customer Case Study

Simply Be partnered with Smartzer to make their London Fashion Week “Curve Catwalk” instantly shoppable. The retailer needed a fast way to add interactive, shoppable video to pre-existing runway footage so customers could buy looks while the show was still fresh and the content could be monetised across channels like Instagram Stories.

Smartzer implemented its interactive shoppable video/Instagram-capacity technology, turning the runway into a fully shoppable experience that went live one hour after delivery (received 19:30, live 20:30). The result was the interactive show featured on the Simply Be homepage, positive client feedback, broader reach via Instagram Stories and faster monetisation thanks to Smartzer’s rapid turnaround.

Simply Be