Case Study: Paco Rabanne achieves +83% landing-page and +19% add-to-cart conversions with Smartzer shoppable video

Paco Rabanne - Customer Case Study

Paco Rabanne wanted to make its Millions campaign directly shoppable across e-commerce and Instagram to increase product visibility and drive purchases. They partnered with Smartzer, using the Smartzer platform to create shoppable video content and a shoppable Instagram Story ad.

Smartzer turned the campaign videos into interactive shoppable experiences on Paco Rabanne’s e‑commerce site and a swipe‑up Instagram Story that displayed all shoppable products with direct links to buy. The Smartzer solution delivered significant lift: +83% increase in Landing Page conversion and +19% increase in Add to Cart conversion.

Paco Rabanne