Case Study: Neom Organics London boosts engagement and shoppable conversions with Smartzer

Neom Organics London - Customer Case Study

Neom Organics London, a UK wellness and beauty brand, faced the challenge of selling its aromatherapy-based sleep products online. They needed an engaging way to demonstrate the products' functionality in real-time to give customers confidence and provide a direct purchase path. They partnered with the vendor Smartzer to use its live shopping platform to address this.

Smartzer's solution enabled Neom Organics to host a live stream where an expert demonstrated products and answered audience questions. The stream was embedded on the brand's homepage and featured shoppable pop-ups with add-to-cart buttons, allowing for instant purchasing. This strategy resulted in an 87% engagement rate and a 27% click-through rate, successfully boosting customer engagement and sales.

Neom Organics London