Case Study: Naked Cashmere achieves shoppable, high-engagement campaign videos with Smartzer

Naked Cashmere - Customer Case Study

Naked Cashmere, launching a new website and campaign starring Kate Moss, wanted to create a seamless customer journey that made it easy for visitors to shop directly from campaign content. Smartzer partnered with Naked Cashmere to provide its interactive video technology—adding visible “shop” icons and shoppable product pop‑ups so customers could explore items and buy straight from the video.

Smartzer implemented the interactive campaign video on Naked Cashmere’s homepage, where clicking a pop‑up brings up product details and a “SHOP NOW” button, streamlining discovery and purchase. The Smartzer solution made the homepage more captivating and maximised the customer experience for the new site; specific performance metrics were not disclosed, but the integration delivered a clearer, more engaging path to purchase.

Naked Cashmere