Case Study: Missoni achieves 38% engagement and 15% click-through rate with Smartzer's shoppable video platform

Missoni - Customer Case Study

Missoni partnered with Smartzer to make its adidas collection film shoppable across Missoni’s e‑commerce site and Instagram. The challenge was to turn a brand video into an easy discovery and purchase path so viewers could click looks in the film and immediately access product details and buy links.

Smartzer’s platform enabled interactive, shoppable video overlays and a swipe-up shoppable Instagram Story that linked directly to product detail pages. The campaign drove strong engagement and intent—38% engagement rate and a 15% click-through rate—helping Missoni channel high-purchase-intent viewers straight to product pages via Smartzer.

Missoni