Case Study: MINI boosts Facebook and Instagram engagement with Smartzer interactive video ads

MINI - Customer Case Study

MINI worked with Smartzer to help their Countryman SUV campaign stand out in a crowded digital car market. As more product discovery moved online after the pandemic, MINI needed a more engaging way for audiences to learn about the new vehicle across Facebook and Instagram.

Smartzer, working with Wavemaker, created an interactive video ad experience using Facebook Ads Manager and Smartzer’s interactive video platform. The campaign featured clickable hotspots for key MINI Countryman features and drove viewers to relevant landing pages, delivering a +25% engagement rate and +23% click-through rate, while also generating further actions such as brochure downloads.

MINI