Case Study: MAN Truck & Bus achieves 60k+ interactions and 40% engagement with Smartzer interactive video

MAN Truck & Bus - Customer Case Study

MAN Truck & Bus partnered with Smartzer to support the launch of the new TGX 2020 by creating a fully immersive online experience. The challenge was to build a dynamic landing experience that would let customers explore every feature of the new truck model and extend interactivity across onsite content; MAN engaged the Smartzer interactive video platform (with production by Pixelschickeria) to meet this need.

Smartzer delivered two bespoke interactive videos—one tailored to drivers and one to fleet managers—embedding dynamic CTAs, multi‑language support, and mobile/desktop‑optimized overlays (vertical pop‑ups for mobile, landscape for desktop). The Smartzer solution drove measurable impact: over 60,000 onsite video interactions to date, video engagement above 40%, and 50% of interactions coming via the side carousel, significantly boosting user engagement and feature awareness for the TGX.

MAN Truck & Bus