Case Study: London Fashion Week achieves 87% engagement and 78% click-through with Smartzer

London Fashion Week - Customer Case Study

London Fashion Week faced the loss of live runway shows during the coronavirus shutdown and needed a way to reinvent the event as a fully digital experience. Smartzer partnered with the British Fashion Council to provide its interactive video technology, turning highlight reels into clickable, shoppable content that let viewers learn about designers and navigate directly to profiles with a single click.

Smartzer’s interactive video platform converted LFW videos into highly engaging, discoverable experiences, driving measurable results: a 78% average click-through rate from views to designer profile pages, an 87% engagement rate, and a combined reach of 3.5 million across platforms. The Smartzer solution boosted traffic and designer discovery, will remain live indefinitely, and is being expanded to runway shows and presentations on the London Fashion Week Digital Platform.

London Fashion Week