Case Study: Joshua Kane achieves an interactive, shoppable A/W 2016 campaign with Smartzer

Joshua Kane - Customer Case Study

Joshua Kane partnered with Smartzer for the A/W 2016 campaign to make his latest menswear collection—and his first womenswear offering—interactive and shoppable. The challenge was to showcase slow‑motion campaign footage while allowing users to explore individual looks and access product details without interrupting the viewing experience.

Smartzer implemented its interactive video platform, adding cursor‑driven exploration and pop‑up cards with images, product information and "shop now" links, plus group overlays that display multiple items on screen. The integration made the campaign immediately shoppable and boosted on‑video product discovery and engagement potential; while no specific metrics were provided, Smartzer’s solution clearly converted the campaign into a direct commerce channel.

Joshua Kane