Case Study: Jo Malone achieves increased engagement with shoppable interactive videos with Smartzer

Jo Malone - Customer Case Study

Jo Malone launched the Queen of Pop collection starring Poppy Delevingne and wanted to push engagement beyond strong video content. To make the campaign more interactive and shoppable, Jo Malone partnered with Smartzer to turn the playful campaign films into clickable, shoppable videos.

Smartzer implemented interactive, shoppable video overlays across Jo Malone’s UK and US social channels, letting viewers discover product details and purchase directly from the video. The campaign has launched successfully—Jo Malone calls the Queen of Pop interactive video “an amazing success”—driving increased engagement and a streamlined path to purchase, though no specific numeric metrics were disclosed.

Jo Malone