Case Study: Jimmy Choo achieves a seamless shoppable interactive film for Pre-Fall ’18 with Smartzer

Jimmy Choo - Customer Case Study

Jimmy Choo enlisted model Izabel Goulart for its "Style Rules" editorial to showcase key pieces from the Pre-Fall ’18 collection and needed a way to make the campaign video shoppable without interrupting the cinematic experience. To achieve this, Jimmy Choo partnered with Smartzer to add an interactive, shoppable layer to the film.

Smartzer implemented a shoppable video solution that keeps informative pop-ups in a drawer rather than overlaid on the footage, letting viewers learn about shoes and accessories without disrupting the story. The Smartzer-enabled video delivered a seamless, on‑brand experience that increased product discoverability; no specific performance metrics were provided in the case text.

Jimmy Choo