Smartzer
51 Case Studies
Case Study: JD Sports achieves +30% video engagement and +15% CTR by making their Christmas TV ad shoppable with Smartzer
A Smartzer Case Study
JD Sports - Customer Case Study
JD Sports faced the challenge of turning their star‑studded 2020 Christmas TV ad into a direct purchase experience online, so they partnered with Smartzer to make the video shoppable using Smartzer’s interactive shoppable video platform and a refreshed “Shop the Look” overlay.
Smartzer implemented a brand‑aligned, reworked overlay that let users click each celebrity to browse and buy items (desktop vertical scroll, mobile-optimised landscape), and deployed the interactive video across JD Sports’ global markets with multi‑region and multi‑language support. The campaign delivered measurable uplifts — Video CTR +15% and Video Engagement +30% — helping JD Sports drive users further down the purchase funnel and enable frictionless on‑site purchases.
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