Case Study: Jacquemus achieves higher engagement and click-through rates with Smartzer shoppable runway video

Jacquemus - Customer Case Study

Jacquemus, the French luxury fashion brand founded by Simon Porte Jacquemus, wanted to make its runway show more interactive and turn content viewing into a shopping experience. Working with Smartzer, the brand looked to elevate its “See Now, Buy Now” approach and let visitors engage with the show directly on its e-commerce site through shoppable video.

Smartzer delivered an interactive, shoppable runway show that let viewers click on looks in the video to see product details, choose sizes, add items to bag, and shop or pre-order instantly. The campaign drove strong results, including a +20% engagement rate and an 8% click-through rate, showing the impact of Smartzer’s interactive video and shoppable content solution.

Jacquemus