Case Study: Off-White drives interactive shoppable sales and ROI with Smartzer

How Data can transform your interactive content

Off-White sought to transform its existing video content into a direct sales tool to drive customers down the purchase funnel. The brand partnered with Smartzer to utilize its interactive video platform, aiming to create shoppable content that would increase product discovery and conversions directly from their homepage.

Smartzer implemented a custom interactive video player that allowed viewers to click on products within the video to see details and shop them instantly. By integrating with Google Tag Manager, Smartzer provided Off-White with comprehensive data on user behavior for retargeting. The solution was highly effective, resulting in 75% of the tagged products being purchased directly from the interactive player and a 40% engagement rate, significantly increasing Off-White's ROI.

Off-White