Case Study: Halston Heritage makes campaign video shoppable and boosts engagement with Smartzer

Halston Heritage - Customer Case Study

Halston Heritage, the luxury American fashion label, wanted to make its Fall 2016 campaign more engaging and directly shoppable. Smartzer worked with the retailer to apply its interactive video technology, turning the campaign film into a clickable, shoppable experience that lets viewers explore and buy dresses directly from the video.

Smartzer implemented product popups and click-to-shop functionality across the campaign video, enabling a seamless path from inspiration to purchase. The shoppable video sparked increased interest among viewers and aimed to boost conversion by making each garment instantly discoverable and purchasable — a result Smartzer says enhances engagement and drives commerce for Halston Heritage.

Halston Heritage