Case Study: Grazia boosts audience engagement with Smartzer interactive content

Grazia - Customer Case Study

Grazia, the UK edition of the weekly women’s magazine, wanted to stand out from other online publishers and create a more engaging digital experience for readers while also offering brands something more innovative. In 2022, Grazia UK subscribed to Smartzer’s interactive content tools, including in-article shoppable video and live shopping experiences, to strengthen its editorial offering.

Smartzer helped Grazia implement short-form shoppable videos and livestream shopping content that let readers click hotspots, explore featured products, and shop via affiliate links, including after live broadcasts ended. The results were strong, with a 55% engagement rate and a 20% click-through rate, helping Grazia drive traffic to affiliate pages and keep audiences returning for more interactive content.

Grazia