Case Study: Gisou boosts engagement and click-through with Smartzer live shopping

Gisou - Customer Case Study

Gisou, the beauty brand known for its honey-infused hair care products, wanted to create a more engaging and interactive shopping experience for its customers. Working with Smartzer, they used a live shopping solution to host regular shoppable livestreams that could educate audiences, answer questions, and help guide viewers through the purchasing funnel.

Smartzer enabled Gisou to run shoppable live stream tutorials featuring product highlights, comments, likes, and direct add-to-cart functionality, all supported by a scrollable product carousel. The format drove strong engagement and conversion, delivering a 57% engagement rate and 62% click-through rate, while also helping Gisou build a consistent live shopping series that could be watched back on demand.

Gisou