Case Study: French Connection achieves 3X average site conversion with Smartzer live shopping

French Connection | Achieve 3X Average Site Conversion With Live Shopping

French Connection UK wanted a new way to engage customers on their e-commerce site, inspire shoppers with the latest collection, and drive more conversions. To do this, they partnered with Smartzer to add live shopping to their Shopify store.

Smartzer built a fully branded, shoppable live shopping experience with instant add-to-cart, comments, likes, and Q&A features, plus a discount code to encourage purchases. The results were strong: 55% engagement with shoppable or social interactions, 10% of views led to an item being added to cart, and conversion was 3x higher than French Connection’s average site conversion.

French Connection

Eve Staniland

Senior Social Media and Content Editor