Case Study: Feelunique drives 4X higher conversions with Smartzer shoppable video

Feelunique - Customer Case Study

Feelunique, the beauty retailer, wanted to create a more immersive shopping experience on its e-commerce site that would help customers move smoothly from product discovery to purchase. To achieve this, Feelunique partnered with Smartzer and used interactive shoppable video technology to showcase NARS products directly on the brand page.

Smartzer implemented hot-spot enabled shoppable video with clickable product areas, a product carousel, and variant selection so viewers could shop featured items without leaving the video. The campaign delivered a 40% engagement rate and 26% click-through rate, and Feelunique reported a 4X increase in conversions.

Feelunique