Case Study: Feelunique achieves 38% engagement and 15% click-through rate with Smartzer's shoppable video

Feeluniqe - Customer Case Study

Feelunique partnered with Smartzer to make their video merchandising more directly shoppable — converting editorial and social films into interactive commerce experiences. Faced with the challenge of helping customers discover products from video content across their e‑commerce site and Instagram, Feelunique used Smartzer’s shoppable video platform to add clickable looks and product links.

Smartzer implemented interactive hotspots in the campaign film and a shoppable Instagram story with swipe‑up links, allowing viewers to click through to product detail pages instantly. The initiative drove strong engagement and purchase intent for Feelunique, delivering a 38% engagement rate and a 15% click‑through rate to product pages, demonstrating measurable uplift in discovery and transactions powered by Smartzer.

Feelunique