Case Study: Ever Clean drives shoppable social media engagement with Smartzer

Ever Clean - Customer Case Study

ever clean, a producer of non-clumping cat litter, sought to create a social media campaign that would guide customers from inspiration to purchase. Their challenge was to provide an online audience with an experience where they could easily learn about and then buy their products through a third-party retailer. To achieve this, they partnered with the vendor Smartzer.

Smartzer implemented a shoppable video experience for the campaign. They uploaded a product video to their platform and used their drag-and-drop tool to tag it with shoppable hotspots and a product carousel, linking to a retailer. The campaign was highly successful, achieving a 39% click-through rate that translated directly into sales. Furthermore, 42% of viewers engaged with the interactive elements to explore product details.

Ever Clean