Case Study: Burt's Bees drives high engagement and shoppable video performance with Smartzer

Burt's Bees - Customer Case Study

Burt’s Bees wanted to launch a shoppable social media campaign for Instagram and Facebook that could drive purchases through its third-party retail partner, Boots UK. To solve the limited shoppable ad options available for partner retail, Burt’s Bees worked with Smartzer to create a video-led shopping experience using Smartzer’s shoppable video platform.

Smartzer built a shoppable video ad featuring Burt’s Bees Chapstick, with tagged hotspots, a product carousel, and links to purchase via Boots UK. The campaign delivered a 7% click-through rate and a 28% video completion rate, showing strong engagement and a high-performing result for the category.

Burt's Bees