Case Study: Bulgari achieves immersive customer discovery and engagement with Smartzer

Bulgari - Customer Case Study

Bulgari partnered with Smartzer to showcase the iconic Serpenti jewellery and watch range during its latest reinvention. Facing the challenge that many Serpenti pieces are typically only available in-store, Bulgari needed a way to bring discovery and product storytelling online; Smartzer provided interactive, shoppable video experiences to enable remote exploration of the collection.

Smartzer produced two immersive interactive videos—one for Serpenti watches and one for Serpenti rings—featuring click-to-learn hotspots, roll-to-zoom and discovery-led navigation so customers could engage with pieces that are not sold online. Smartzer reports very strong results from Bulgari customers, notably increased engagement and discovery-driven interactions that successfully drew consumers into the brand experience beyond traditional shoppability.

Bulgari